The actual process is bit more complex with percentage, weightages allocated to a per visit theo and total theo calculation. So now a word of caution here, please do not take these numbers at face value they have been demonstrated to simplify the understanding of bonusing & discounting. or even may be downgraded that shown here. Similarly player B may just about manage to stick to his current tier.
#Admin tiers super player upgrade#
Hence there’s a probability that the player may get an upgrade to his tier.
#Admin tiers super player plus#
Now you can very easily understand the problem with retaining this player A, whereas if you now consider RFM plus bonusing discounting analysis, here the player who loses to the casino will be considered for an upgrade that will be based on his spent weight age. So in this case both are on tier level 2. While running the tearing logic the casino will still consider the amount spent by both these players 1000$ each, and rank them equally. But player a loses to the casino and his feeling low, whereas player b has had a good day & wins. In both the scenarios player A & player B have spent equal amount of 1000$ each. Here, considered two players one in scenario A and the other in scenario B. Lets first consider the RFM analysis of tearing. Let me directly explain the difference between the RFM & BD combined. So bonusing & discounting we call it that BD is added to RFM. Our research leads us to the development of two newly introduced parameters i.e. now in a casino environment it still does not fit the bill. So although RFM may be a good standard for the retail industry. Now low recency and high spending could be ranked lower similar to what we observed in a flat structure. Customers with low RPF scores may be ignored which actually can form the target audience for marketing promotions. So unfortunately the win & the loss amount are still not taken into account here. and monetary the most important question “how much”. Frequency would suggest how frequently has the player spent in the casino. So when we speak of recency, how recently has the player spent in the casino.
Now RFM would indicate recency, frequency & monetary. So we now move one step further to a larger & better system i.e the RFM analysis of player tearing. A daily visitor in your casino will be ranked equal to a player who has just recently started visiting but has made just a one time large bet. This leaves you with a totally uneven distribution of players with little or no competitive advantage. Again player win loss is not taken into account here. Now other parameters such as recency and frequency are totally neglected. Now for example:- tier 1 allocated to every player with a total coin in value greater than 20,000 $ and tier 2 allocated to every player with a total coin in or spent value greater than 10,000 $ etc. Now even today many casinos still adhere to age-old flat structure of tier allocation based solely on spent monetary value of coin in value. Now let’s discuss a bit on the Flat structure Player Loyalty & Its Challenges. The pie chart that you see on the screen exhibits a typical average spent of a major casino, very clearly the largest portion of the spend is allocated to promotional allowances, marketing & admin. Finally we shall closeout answering questions raised.
We shall then very briefly explain player based points & bonus points setup mechanism. Then we shall discuss about hard assignment & reflexive percentage assignment type of tearing logic. We shall discuss evolution of player loyalty system in brief which will allow you to understand the downside of the past method. We shall first show you some statistical figures to cement your resolve on not considering the loyalty system as just another cog to the wheel. Our aim today to conduct this webinar is to empower you with knowledge of making the right choice and asking the correct question when selecting a system for player tearing in your casino’s player club. Here is the transcript of the webinar which was conducted on Tier Management in Casino Player Club and Loyalty Programs, We cater to around 20 customers around five continents. Tier Management in Casino Player Club and Loyalty Programsĭusane is a gaming technology company having developed various gaming systems including a complete casino management system, online lottery, sports betting system, virtual sports & progressive gaming, solutions for casinos etc.
0 kommentar(er)
